Tenille Co.

Category: Boutique / Shop

Address: 405 N McCoy Blvd New Boston TX 75570

Phone: (903) 278-0726

Website: https://tenilleco.com/

Hours: Monday: 10:00–18:00; Tuesday: 10:00–18:00; Wednesday: 10:00–18:00; Thursday: 10:00–18:00; Friday: 10:00–18:00; Saturday: 10:00–14:00; Sunday: Closed

Tenille Co. is a women's clothing boutique in New Boston, Texas, offering both a brick-and-mortar storefront and an online shop stocked with on-trend tops, dresses, bottoms, shoes, and accessories. Owner Rachel Strain opened the store in the fall of 2021 after years of running smaller boutiques, turning a long-held dream into a storefront known locally for friendly, personal service. The shop has built a loyal following, with nearly three thousand followers cheering on its mix of fashion-forward finds and approachable Texas charm.

What sets Tenille Co. apart is its commitment to style for every body: the boutique stocks sizes across the spectrum, including a dedicated plus-size selection, so that fun, flattering pieces aren't limited to one silhouette. Rachel and her team lean into easy, current trends, curating pieces meant to feel playful rather than pretentious, with a goal of putting the "fun" back into functional fashion. Shopping here feels personal rather than transactional, whether browsing racks in person or scrolling new arrivals online, with the same attentive, confidence-building spirit either way. Customers come back for the steady rotation of fresh styles, from breezy printed tops to statement dresses, and for accessories like crossbody bags that round out a look. It's a boutique built around the idea that looking good should also feel good, one carefully chosen outfit at a time.